Website Tip #1
Ensure your website has an SSL. Without an SSL your web visitors are being notified that your site is insecure.
Website Tip #2
Have beautiful photos on your website. Having the right photos will make a night and day difference for your site.
Website Tip #3
KISS- Keep it simple stupid. Create a simple user experience. Your website needs to flow intuitively and be relevant to your user's requirements.