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Avella Injury and Pain

Case Study

Overview

Avella Injury & Pain is a pain management clinic that specializes in pain relief treatments using advanced techniques to alleviate chronic conditions.

Industry: Health

Role: Google Ads, SEO, Website Maintenance, Landing Pages, and CRO.

View our services.

84.05%

Reduction in Cost per Lead

Within 3 months.

1288%

Increase in Monthly Leads

Within 3 months.

$844K

Lifetime Revenue Generated

From June 2023 to February 2024.

Results

Business Goals

  1. Lower the cost per lead on Google Ads.

  2. Increase the monthly lead volume on Google Ads and organically through SEO.

  3. Update and maintain the website with quick turnaround times.

Google Ads

  • In April 2023, Avella Pain & Injury approached us with an underperforming Google Ad account. Their average cost per lead was $129.66, yielding only 9 conversions monthly, and their conversion goal didn't align with business objectives.

How we Addressed Their Goals

CRO

CRO was implemented through A/B testing between the main website and a custom landing page, along with data-driven refinements in content and design to enhance user experience and conversion efficacy.

Web Design

Continuously optimized conversion rates by developing tailored landing pages, building out new pages, and creating new valuable content.

SEO

We enhanced the SEO by optimizing content and keywords specific to their medical services, improving both site visibility and organic search rankings.

ROAS

We improved ROAS by refining targeting which significantly increased conversion rates and generated substantial revenue gains.

SEO Triumph

  • Topped Google SEO and achieved top 5 search position for numerous local service based searches.

  • Achieved over 400 monthly organic visits to the website as of March 2024.

REVIEWS

What Our Clients Say

Noah Rosen

2022-05-05

Mango Digital has gone above and beyond to learn our brand and develop a strategy that captures our voice and helps us reach new customers. Thomas and his whole team have a clear focus to go above and beyond to deliver great results and build a long term partnership.

Roger Pierce

2025-07-22

I'm so glad to be a client of Mango Digital! As a small business owner, having a trusted team to handle my digital marketing and website needs is invaluable and Mango delivers on every front. From upgrading my website and optimizing SEO to setting up email marketing and keeping everything running smoothly, they handle it all with skill and care. Thomas and his team are responsive, professional, and incredibly patient — they even create helpful how-to videos so I can manage small updates myself, which I really appreciate. Their services are affordable, too. It feels like I have my own in-house tech support team. If you're looking for reliable, knowledgeable digital support to help your business grow, I highly recommend Mango Digital.

Info RockAndLand

2022-11-26

So glad that we came across Mango Digital when looking for website & SEO help via WIX. We needed someone who understood the urgency at which we wanted to get moving - Mango took to task immediately! Their contact / communication is great, their effort in making sure our website is operating smoothly and is visually appealing is spot on, and we look forward to tasking them with our online ads and marketing in the new year!

Courtney Nelson

2023-11-20

I spoke with Thomas regarding a website issue with WIX and he immediately helped me to assess what I needed to do going forward; I appreciated the time he spent and didn’t push me to do anything that was unnecessary. I would highly recommend calling Mango to discuss your website needs.

Anwar Mogal

2023-01-30

Mackenzie Klin was very professional and helpful throughout the website development process and delivered on time as promised. Highly recommended for her any professional website development!

Nehal Bajpai

2025-01-31

Absolutely delighted with the results Thomas and his team achieved. Their professionalism, timely communication, and flawless execution made the entire process smooth and stress-free. I’d highly recommend them to anyone looking to elevate their marketing efforts!

Shelley Kabelin Eagles Wings

2023-07-03

Mango Digital is an efficient creative team that is easy to work with and very responsive. With their expertise, my vision became an active website that my clients are raving about, and is generating excellent new business. I highly recommend this team!

4.5/5

Rating

Based on

Google

4.5/5

based on

Rating

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