Avella Injury and Pain
Case Study
Overview
Avella Injury & Pain is a pain management clinic that specializes in pain relief treatments using advanced techniques to alleviate chronic conditions.
Industry: Health
Role: Google Ads, SEO, Website Maintenance, Landing Pages, and CRO.
View our services.
84.05%
Reduction in Cost per Lead
Within 3 months.
1288%
Increase in Monthly Leads
Within 3 months.
$844K
Lifetime Revenue Generated
From June 2023 to February 2024.
Results
Business Goals
Lower the cost per lead on Google Ads.
Increase the monthly lead volume on Google Ads and organically through SEO.
Update and maintain the website with quick turnaround times.
Google Ads
In April 2023, Avella Pain & Injury approached us with an underperforming Google Ad account. Their average cost per lead was $129.66, yielding only 9 conversions monthly, and their conversion goal didn't align with business objectives.
How we Addressed Their Goals
CRO
CRO was implemented through A/B testing between the main website and a custom landing page, along with data-driven refinements in content and design to enhance user experience and conversion efficacy.
Web Design
Continuously optimized conversion rates by developing tailored landing pages, building out new pages, and creating new valuable content.
SEO
We enhanced the SEO by optimizing content and keywords specific to their medical services, improving both site visibility and organic search rankings.
ROAS
We improved ROAS by refining targeting which significantly increased conversion rates and generated substantial revenue gains.
SEO Triumph
Topped Google SEO and achieved top 5 search position for numerous local service based searches.
Achieved over 400 monthly organic visits to the website as of March 2024.
REVIEWS
What Our Clients Say
Emmanuella Dwumfour
2022-11-24
Very pleased with the communication and ease of working with the Mango team. Highly recommend.
Paul Corneil
2025-06-12
Great experience with the company getting my website up and running the way I want it! Fantastic people to work with.
Angela Gentile
2022-11-28
Working with Mackenzie and Thomas has been awesome! I love how they honor my brand and voice and also take my vision to all while being able to execute our SEO strategy. They are great. I am especially appreciative of my monthly strategy meeting with Mackenzie. She nails it every time! Overall, they have helped increase my rank on google, drive more traffic to my site and also increase my bookings. THANK YOU!
Susan Kates
2021-02-21
Loved using Mango Digital. I was able to get my web site done professionally with some great help from the Mango Digital team. I have recommended the company to others that want something done in a fast, efficient and friendly way.
Roger Pierce
2025-07-22
I'm so glad to be a client of Mango Digital! As a small business owner, having a trusted team to handle my digital marketing and website needs is invaluable and Mango delivers on every front. From upgrading my website and optimizing SEO to setting up email marketing and keeping everything running smoothly, they handle it all with skill and care. Thomas and his team are responsive, professional, and incredibly patient — they even create helpful how-to videos so I can manage small updates myself, which I really appreciate. Their services are affordable, too. It feels like I have my own in-house tech support team. If you're looking for reliable, knowledgeable digital support to help your business grow, I highly recommend Mango Digital.
Kristine Smith
2023-11-08
The team at Mango has been a phenomenal asset to my business. I have been working with Mango for almost a year and I find they are incredibly professional, excellent at the services they provide, and consistently coming up with innovative approaches to help me grow my reach and optimize SEO. As a result of their support I have shifted into the top ten level for SEO searches within my primary business category, have increased website traffic by triple digit percentage growth, and have an unprecedented volume of new inquiries over the past 11 months leading me to my strongest business growth to date. I highly recommend their services, it is an investment that I willingly make every month because I believe in the work that they do and how it is continuing to benefit my company.
Info RockAndLand
2022-11-26
So glad that we came across Mango Digital when looking for website & SEO help via WIX. We needed someone who understood the urgency at which we wanted to get moving - Mango took to task immediately! Their contact / communication is great, their effort in making sure our website is operating smoothly and is visually appealing is spot on, and we look forward to tasking them with our online ads and marketing in the new year!
