Avella Injury and Pain
Case Study
Overview
Avella Injury & Pain is a pain management clinic that specializes in pain relief treatments using advanced techniques to alleviate chronic conditions.
Industry: Health
Role: Google Ads, SEO, Website Maintenance, Landing Pages, and CRO.
View our services.
84.05%
Reduction in Cost per Lead
Within 3 months.
1288%
Increase in Monthly Leads
Within 3 months.
$844K
Lifetime Revenue Generated
From June 2023 to February 2024.
Results
Business Goals
Lower the cost per lead on Google Ads.
Increase the monthly lead volume on Google Ads and organically through SEO.
Update and maintain the website with quick turnaround times.
Google Ads
In April 2023, Avella Pain & Injury approached us with an underperforming Google Ad account. Their average cost per lead was $129.66, yielding only 9 conversions monthly, and their conversion goal didn't align with business objectives.
How we Addressed Their Goals
CRO
CRO was implemented through A/B testing between the main website and a custom landing page, along with data-driven refinements in content and design to enhance user experience and conversion efficacy.
Web Design
Continuously optimized conversion rates by developing tailored landing pages, building out new pages, and creating new valuable content.
SEO
We enhanced the SEO by optimizing content and keywords specific to their medical services, improving both site visibility and organic search rankings.
ROAS
We improved ROAS by refining targeting which significantly increased conversion rates and generated substantial revenue gains.
SEO Triumph
Topped Google SEO and achieved top 5 search position for numerous local service based searches.
Achieved over 400 monthly organic visits to the website as of March 2024.
