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Immigration Medical Exam

Case Study

Overview

Immigration Medical Exam specializes in conducting medical exams located in Saint John's, NB. These exams ensure that applicants meet health standards set by Canadian immigration laws. 

Industry: Health

Role: SEO, Web Design, Branding, and UX.

View our services.

136%

Revenue Increase

From Dec 2023 to Jan 2024.

142%

Online Bookings Increase

From Dec 2023 to Jan 2024.

34%

Site Sessions Increase

From Dec 2023 to Jan 2024.

Results

Business Goals

  1. Increase revenue, online bookings, and website traffic.

  2. Enhance the businesses competitive edge in a crowded market.

  3. Streamline the booking process to create a smoother and more intuitive experience.

Online Booking Process

  • In December 2023, Immigration Medical Exam approached us when revenue decreased due to a new local competitor. Our analysis revealed that the competitor website had some local SEO elements that IME didn't & their online booking process was superior. In response, we developed an SEO plan and improvements for their booking UX.

How we Addressed Their Goals

UX Optimization

We enhanced the UX by improving navigation, visual design, and performance, and by streamlining the booking process. These changes made the site more user-friendly and efficient.

Web Design

We enhanced the design by streamlining the booking process, optimizing for mobile and desktop, and implementing CRO strategies.

SEO

We optimized SEO by conducting thorough keyword research, integrating relevant terms into content and meta tags leading to more site seesions. 

Process Improvement

We improved efficiency by implementing optimized booking systems, that overall aloud for quicker reservations and upfront payments. 

Increase in Business

  • An average increase of 134% in total revenue, total orders, and online bookings. 

  • An increase of 188% in organic clicks and 191% improvement in CTR over the last six month period compared to the previous six months.

REVIEWS

What Our Clients Say

Sam Burgess

2025-06-13

Incredible team and collaborators. Highly recommend for those looking to grow their digital presence and media marketing. They are overachievers!

Angela Gentile

2022-11-28

Working with Mackenzie and Thomas has been awesome! I love how they honor my brand and voice and also take my vision to all while being able to execute our SEO strategy. They are great. I am especially appreciative of my monthly strategy meeting with Mackenzie. She nails it every time! Overall, they have helped increase my rank on google, drive more traffic to my site and also increase my bookings. THANK YOU!

Daniel Fry

2022-12-12

Mango Digital is at the forefront of client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas. Truly grateful for all the efforts they've put into making our company a success that it is today. Mango Digital constantly exceeded expectations during our rebuild of our website and helped better optimize our mobile experience for our customer. Mackenzie's passion for web design, attention to detail, and commitment to serving others is second to none. They understand urgency and were extremely patient with our project. I'm so glad we found Mango Digital via Wix — I highly recommend them for your next project!

Linda Leonardo

2023-04-19

We engaged Mango Digital for the business start-up package, and are very impressed with the team -- they were fully engaged in our project, making sure all our questions were answered, and got us up and running very quickly and efficiently. Mackenzie was very easy to work with, and you can tell she is committed to each client she works with. Thomas was also very easy going, helpful and honest when it came to hiring his team. We are very happy with our website re-vamp, and have already seen an increase in phone calls in the short time period since our SEO was set up!

Emmanuella Dwumfour

2022-11-24

Very pleased with the communication and ease of working with the Mango team. Highly recommend.

Noah Rosen

2022-05-05

Mango Digital has gone above and beyond to learn our brand and develop a strategy that captures our voice and helps us reach new customers. Thomas and his whole team have a clear focus to go above and beyond to deliver great results and build a long term partnership.

Info RockAndLand

2022-11-26

So glad that we came across Mango Digital when looking for website & SEO help via WIX. We needed someone who understood the urgency at which we wanted to get moving - Mango took to task immediately! Their contact / communication is great, their effort in making sure our website is operating smoothly and is visually appealing is spot on, and we look forward to tasking them with our online ads and marketing in the new year!

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