Immigration Medical Exam
Case Study
Overview
Immigration Medical Exam specializes in conducting medical exams located in Saint John's, NB. These exams ensure that applicants meet health standards set by Canadian immigration laws.
136%
Revenue Increase
From Dec 2023 to Jan 2024.
142%
Online Bookings Increase
From Dec 2023 to Jan 2024.
34%
Site Sessions Increase
From Dec 2023 to Jan 2024.
Results
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Business Goals
Increase revenue, online bookings, and website traffic.
Enhance the businesses competitive edge in a crowded market.
Streamline the booking process to create a smoother and more intuitive experience.
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Online Booking Process
In December 2023, Immigration Medical Exam approached us when revenue decreased due to a new local competitor. Our analysis revealed that the competitor website had some local SEO elements that IME didn't & their online booking process was superior. In response, we developed an SEO plan and improvements for their booking UX.
How we Addressed Their Goals
UX Optimization
We enhanced the UX by improving navigation, visual design, and performance, and by streamlining the booking process. These changes made the site more user-friendly and efficient.
Web Design
We enhanced the design by streamlining the booking process, optimizing for mobile and desktop, and implementing CRO strategies.
SEO
We optimized SEO by conducting thorough keyword research, integrating relevant terms into content and meta tags leading to more site seesions.
Process Improvement
We improved efficiency by implementing optimized booking systems, that overall aloud for quicker reservations and upfront payments.
Increase in Business
An average increase of 134% in total revenue, total orders, and online bookings.
An increase of 188% in organic clicks and 191% improvement in CTR over the last six month period compared to the previous six months.
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