Immigration Medical Exam
Case Study
Overview
Immigration Medical Exam specializes in conducting medical exams located in Saint John's, NB. These exams ensure that applicants meet health standards set by Canadian immigration laws.
136%
Revenue Increase
From Dec 2023 to Jan 2024.
142%
Online Bookings Increase
From Dec 2023 to Jan 2024.
34%
Site Sessions Increase
From Dec 2023 to Jan 2024.
Results
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Business Goals
Increase revenue, online bookings, and website traffic.
Enhance the businesses competitive edge in a crowded market.
Streamline the booking process to create a smoother and more intuitive experience.
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Online Booking Process
In December 2023, Immigration Medical Exam approached us when revenue decreased due to a new local competitor. Our analysis revealed that the competitor website had some local SEO elements that IME didn't & their online booking process was superior. In response, we developed an SEO plan and improvements for their booking UX.
How we Addressed Their Goals
UX Optimization
We enhanced the UX by improving navigation, visual design, and performance, and by streamlining the booking process. These changes made the site more user-friendly and efficient.
Web Design
We enhanced the design by streamlining the booking process, optimizing for mobile and desktop, and implementing CRO strategies.
SEO
We optimized SEO by conducting thorough keyword research, integrating relevant terms into content and meta tags leading to more site seesions.
Process Improvement
We improved efficiency by implementing optimized booking systems, that overall aloud for quicker reservations and upfront payments.
Increase in Business
An average increase of 134% in total revenue, total orders, and online bookings.
An increase of 188% in organic clicks and 191% improvement in CTR over the last six month period compared to the previous six months.
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REVIEWS
What Our Clients Say
Daniel Fry
2022-12-12
Mango Digital is at the forefront of client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas. Truly grateful for all the efforts they've put into making our company a success that it is today. Mango Digital constantly exceeded expectations during our rebuild of our website and helped better optimize our mobile experience for our customer. Mackenzie's passion for web design, attention to detail, and commitment to serving others is second to none. They understand urgency and were extremely patient with our project. I'm so glad we found Mango Digital via Wix — I highly recommend them for your next project!
Anwar Mogal
2023-01-30
Mackenzie Klin was very professional and helpful throughout the website development process and delivered on time as promised. Highly recommended for her any professional website development!
Ryan Forrestal
2022-11-25
Mango digital is the real deal. Thomas and Mackenzie do a great job! Mackenzie takes a strategic approach for your digital needs. I trust them for my marketing in multiple businesses.
christian tennyson
2025-07-24
Working with Thomas and Mango Digital was incredibly rewarding. Their professionalism, attentiveness, and genuine investment in my website's success were evident from day one. They thoroughly understood my business, goals, and vision, creating a beautiful, high-performing site. Communication was seamless; the team was proactive and always quick to respond with insights. Their technical skill, professionalism, and attention to detail were truly impressive. Beyond the great product, they offered thoughtful guidance and went above and beyond. This website has significantly impacted my business's trajectory, thanks to them. For a reliable, talented, and dedicated web development and digital marketing team, choose Mango Digital. You won't regret it.
Noah Rosen
2022-05-05
Mango Digital has gone above and beyond to learn our brand and develop a strategy that captures our voice and helps us reach new customers. Thomas and his whole team have a clear focus to go above and beyond to deliver great results and build a long term partnership.
Shelley Kabelin Eagles Wings
2023-07-03
Mango Digital is an efficient creative team that is easy to work with and very responsive. With their expertise, my vision became an active website that my clients are raving about, and is generating excellent new business. I highly recommend this team!
Rahim Mitha
2024-12-06
Really happy with the results Thomas and the team were able to drive for our dental clinic. The communication and execution was always on time and professional, making it super easy for us to collaborate. Would definitely recommend giving them a shot for your business's marketing needs
4.5/5
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