Immigration Medical Exam
Case Study
Overview
Immigration Medical Exam specializes in conducting medical exams located in Saint John's, NB. These exams ensure that applicants meet health standards set by Canadian immigration laws.
136%
Revenue Increase
From Dec 2023 to Jan 2024.
142%
Online Bookings Increase
From Dec 2023 to Jan 2024.
34%
Site Sessions Increase
From Dec 2023 to Jan 2024.
Results
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Business Goals
Increase revenue, online bookings, and website traffic.
Enhance the businesses competitive edge in a crowded market.
Streamline the booking process to create a smoother and more intuitive experience.
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Online Booking Process
In December 2023, Immigration Medical Exam approached us when revenue decreased due to a new local competitor. Our analysis revealed that the competitor website had some local SEO elements that IME didn't & their online booking process was superior. In response, we developed an SEO plan and improvements for their booking UX.
How we Addressed Their Goals
UX Optimization
We enhanced the UX by improving navigation, visual design, and performance, and by streamlining the booking process. These changes made the site more user-friendly and efficient.
Web Design
We enhanced the design by streamlining the booking process, optimizing for mobile and desktop, and implementing CRO strategies.
SEO
We optimized SEO by conducting thorough keyword research, integrating relevant terms into content and meta tags leading to more site seesions.
Process Improvement
We improved efficiency by implementing optimized booking systems, that overall aloud for quicker reservations and upfront payments.
Increase in Business
An average increase of 134% in total revenue, total orders, and online bookings.
An increase of 188% in organic clicks and 191% improvement in CTR over the last six month period compared to the previous six months.
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REVIEWS
What Our Clients Say
Tim Crothers
2023-04-19
Mackenzie of Mango Digital was fantastic to work with. Mackenzie answered all of our questions from beginning to end. We were very happy with her service. She has really helped with the marketing aspect of our company and we would use her service again hands down.
Corinne Bernett
2025-11-20
The team is extremely attentive and their customer service is unmatched. They are always making suggestions on how to improve our ad strategy and campaigns, implementing all changes in a timely fashion. They are data driven and results focused, which is great when we need to compare progress on ad spend month over month. Very refreshing working with this agency.
Info RockAndLand
2022-11-26
So glad that we came across Mango Digital when looking for website & SEO help via WIX. We needed someone who understood the urgency at which we wanted to get moving - Mango took to task immediately! Their contact / communication is great, their effort in making sure our website is operating smoothly and is visually appealing is spot on, and we look forward to tasking them with our online ads and marketing in the new year!
Luis Lara
2024-11-04
Mango Digital came to me in a moment when I was in need of better marketing campaign performance. I met Thomas in my office and after an estimate he provided I decided to move forward with them, I noticed the improvements almost inmediately and after the first 3 months even better, very personalized customer service, I highly reccomend Mango digital as a marketing (SEO, google adwords, website) partner
damdul bhutia
2024-05-23
My project was completed on time as promised. Thomas was very professional and customer focused all the way!!!
Graham Walton
2021-03-07
Mango-Digital provided me with an excellent web-site that really promotes my art-work such that I had no idea how good a job they would do !!!!!!
Marcus Burgmann
2021-08-31
Thomas and the team from Mango Digital provided very friendly, efficient and quality service. I would hire them again for future projects.
