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Immigration Medical Exam

Case Study

Overview

Immigration Medical Exam specializes in conducting medical exams located in Saint John's, NB. These exams ensure that applicants meet health standards set by Canadian immigration laws. 

Industry: Health

Role: SEO, Web Design, Branding, and UX.

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136%

Revenue Increase

From Dec 2023 to Jan 2024.

142%

Online Bookings Increase

From Dec 2023 to Jan 2024.

34%

Site Sessions Increase

From Dec 2023 to Jan 2024.

Results

Business Goals

  1. Enhanced the website's competitive edge in a crowded market.

  2. Streamlined the booking process to create a smoother and more intuitive experience.

  3. Significantly improved the overall user experience (UX) to ensure a seamless and enjoyable interaction for all users.

Online Booking Process

  • We enhanced the booking menu to allow quicker reservations and to help customers book specific services faster. This lead to a a 142% increase in online bookings.

How we Addressed Their Goals

UX Optimization

We enhanced the UX by improving navigation, visual design, and performance, and by streamlining the booking process. These changes made the site more user-friendly and efficient.

Web Design

We enhanced the design by streamlining the booking process, optimizing for mobile and desktop, and implementing CRO strategies.

SEO

We optimized SEO by conducting thorough keyword research, integrating relevant terms into content and meta tags leading to more site seesions. 

Process Improvement

We improved efficiency by implementing optimized booking systems, that overall aloud for quicker reservations and upfront payments. 

Increase in Business

  • Between total sales, total orders, and bookings there was an average of 134% increase. 

  • When looking at the click rate, you can see that there was 150% increase in clicks over the last six month period. Compared to the one before.

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