Trends Wood Finishing
Case Study
Overview
Trends Wood Finishing specializes in transforming homes with expert cabinetry services, including custom cabinetry, refinishing, and refacing, to create beautiful, functional spaces tailored to each client’s needs.
340%
Increase in Lead Volume
October 2023 vs October 2024.
58.5%
Decrease in Lead Cost
October 2023 vs October 2024.
304%
Improvement in Lead Accuracy
March vs April 2024.
Results
Business Goals
Increase digital marketing performance and lead volume.
Accurately report and track lead cost and lead volume overtime.
Partner with an agency that proactively communicates and has diligent quality control measures.
Online Ads Transformation
In March 2024, Trends Wood Finishing approached us unhappy with their current agency and digital marketing performance. In December 2023, their agency was reporting 64 leads, however in reality only 4 were gained.
How we Addressed Their Goals
Google Ads
Overhauled Google Ads strategy to increase high-quality leads. Through refined targeting and budget optimization, we improved ad performance, generating more conversions at a lower cost, and supporting Trends Wood Finishing’s goal of sustained growth.
Web Design
Several landing pages were implemented for organic search and Google Ads which focused on particular search queries and locations.
SEO
Transformed the website by transitioning the outdated website to Elementor, building out new pages, and writing over 48,000 words.
Data Optimization
Significantly enhanced lead data accuracy by refining conversion triggers and passing leads to the client with clear labels indicating the lead source and the requested service.
Local SEO
After our SEO audit, we found that the previous agency was primarily driving U.S. traffic, missing local prospects.
To address this, we developed a local SEO strategy, which included building targeted landing pages for high-intent keywords to attract relevant, conversion-ready traffic in the client’s area.
REVIEWS
What Our Clients Say
Roger Pierce
2025-07-22
I'm so glad to be a client of Mango Digital! As a small business owner, having a trusted team to handle my digital marketing and website needs is invaluable and Mango delivers on every front. From upgrading my website and optimizing SEO to setting up email marketing and keeping everything running smoothly, they handle it all with skill and care. Thomas and his team are responsive, professional, and incredibly patient — they even create helpful how-to videos so I can manage small updates myself, which I really appreciate. Their services are affordable, too. It feels like I have my own in-house tech support team. If you're looking for reliable, knowledgeable digital support to help your business grow, I highly recommend Mango Digital.
Anwar Mogal
2023-01-30
Mackenzie Klin was very professional and helpful throughout the website development process and delivered on time as promised. Highly recommended for her any professional website development!
Angela Gentile
2022-11-28
Working with Mackenzie and Thomas has been awesome! I love how they honor my brand and voice and also take my vision to all while being able to execute our SEO strategy. They are great. I am especially appreciative of my monthly strategy meeting with Mackenzie. She nails it every time! Overall, they have helped increase my rank on google, drive more traffic to my site and also increase my bookings. THANK YOU!
Avella Injury and Pain
2025-12-15
Mango Team has been incredibly helpful since day one. They have been very supportive with our website, consistently answering all of our questions and promptly troubleshooting any issues we encountered. Their team has been reliable, responsive, and a pleasure to work with.
Courtney Nelson
2023-11-20
I spoke with Thomas regarding a website issue with WIX and he immediately helped me to assess what I needed to do going forward; I appreciated the time he spent and didn’t push me to do anything that was unnecessary. I would highly recommend calling Mango to discuss your website needs.
Rahim Mitha
2024-12-06
Really happy with the results Thomas and the team were able to drive for our dental clinic. The communication and execution was always on time and professional, making it super easy for us to collaborate. Would definitely recommend giving them a shot for your business's marketing needs
Rick B. Raymond
2023-11-24
Mango Digital and Mackenzie Klin are terrific. Extremely professional, responsive and customer focused. A pleasure to work with. And they know what they are doing. I unconditional recommend them.
