Trends Wood Finishing
Case Study
Overview
Trends Wood Finishing specializes in transforming homes with expert cabinetry services, including custom cabinetry, refinishing, and refacing, to create beautiful, functional spaces tailored to each client’s needs.
340%
Increase in Lead Volume
October 2023 vs October 2024.
58.5%
Decrease in Lead Cost
October 2023 vs October 2024.
304%
Improvement in Lead Accuracy
March vs April 2024.
Results
Business Goals
Increase digital marketing performance and lead volume.
Accurately report and track lead cost and lead volume overtime.
Partner with an agency that proactively communicates and has diligent quality control measures.
Online Ads Transformation
In March 2024, Trends Wood Finishing approached us unhappy with their current agency and digital marketing performance. In December 2023, their agency was reporting 64 leads, however in reality only 4 were gained.
How we Addressed Their Goals
Google Ads
Overhauled Google Ads strategy to increase high-quality leads. Through refined targeting and budget optimization, we improved ad performance, generating more conversions at a lower cost, and supporting Trends Wood Finishing’s goal of sustained growth.
Web Design
Several landing pages were implemented for organic search and Google Ads which focused on particular search queries and locations.
SEO
Transformed the website by transitioning the outdated website to Elementor, building out new pages, and writing over 48,000 words.
Data Optimization
Significantly enhanced lead data accuracy by refining conversion triggers and passing leads to the client with clear labels indicating the lead source and the requested service.
Local SEO
After our SEO audit, we found that the previous agency was primarily driving U.S. traffic, missing local prospects.
To address this, we developed a local SEO strategy, which included building targeted landing pages for high-intent keywords to attract relevant, conversion-ready traffic in the client’s area.
REVIEWS
What Our Clients Say
Rahim Mitha
2024-12-06
Really happy with the results Thomas and the team were able to drive for our dental clinic. The communication and execution was always on time and professional, making it super easy for us to collaborate. Would definitely recommend giving them a shot for your business's marketing needs
Courtney Nelson
2023-11-20
I spoke with Thomas regarding a website issue with WIX and he immediately helped me to assess what I needed to do going forward; I appreciated the time he spent and didn’t push me to do anything that was unnecessary. I would highly recommend calling Mango to discuss your website needs.
Noah Rosen
2022-05-05
Mango Digital has gone above and beyond to learn our brand and develop a strategy that captures our voice and helps us reach new customers. Thomas and his whole team have a clear focus to go above and beyond to deliver great results and build a long term partnership.
Marcus Burgmann
2021-08-31
Thomas and the team from Mango Digital provided very friendly, efficient and quality service. I would hire them again for future projects.
Daniel Fry
2022-12-12
Mango Digital is at the forefront of client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas. Truly grateful for all the efforts they've put into making our company a success that it is today. Mango Digital constantly exceeded expectations during our rebuild of our website and helped better optimize our mobile experience for our customer. Mackenzie's passion for web design, attention to detail, and commitment to serving others is second to none. They understand urgency and were extremely patient with our project. I'm so glad we found Mango Digital via Wix — I highly recommend them for your next project!
Tim Crothers
2023-04-19
Mackenzie of Mango Digital was fantastic to work with. Mackenzie answered all of our questions from beginning to end. We were very happy with her service. She has really helped with the marketing aspect of our company and we would use her service again hands down.
Susan Kates
2021-02-21
Loved using Mango Digital. I was able to get my web site done professionally with some great help from the Mango Digital team. I have recommended the company to others that want something done in a fast, efficient and friendly way.
