Trends Wood Finishing
Case Study
Overview
Trends Wood Finishing specializes in transforming homes with expert cabinetry services, including custom cabinetry, refinishing, and refacing, to create beautiful, functional spaces tailored to each client’s needs.
340%
Increase in Lead Volume
October 2023 vs October 2024.
58.5%
Decrease in Lead Cost
October 2023 vs October 2024.
304%
Improvement in Lead Accuracy
March vs April 2024.
Results
Business Goals
Increase digital marketing performance and lead volume.
Accurately report and track lead cost and lead volume overtime.
Partner with an agency that proactively communicates and has diligent quality control measures.
Online Ads Transformation
In March 2024, Trends Wood Finishing approached us unhappy with their current agency and digital marketing performance. In December 2023, their agency was reporting 64 leads, however in reality only 4 were gained.
How we Addressed Their Goals
Google Ads
Overhauled Google Ads strategy to increase high-quality leads. Through refined targeting and budget optimization, we improved ad performance, generating more conversions at a lower cost, and supporting Trends Wood Finishing’s goal of sustained growth.
Web Design
Several landing pages were implemented for organic search and Google Ads which focused on particular search queries and locations.
SEO
Transformed the website by transitioning the outdated website to Elementor, building out new pages, and writing over 48,000 words.
Data Optimization
Significantly enhanced lead data accuracy by refining conversion triggers and passing leads to the client with clear labels indicating the lead source and the requested service.
Local SEO
After our SEO audit, we found that the previous agency was primarily driving U.S. traffic, missing local prospects.
To address this, we developed a local SEO strategy, which included building targeted landing pages for high-intent keywords to attract relevant, conversion-ready traffic in the client’s area.
