Trends Wood Finishing
Case Study
Overview
Trends Wood Finishing specializes in transforming homes with expert cabinetry services, including custom cabinetry, refinishing, and refacing, to create beautiful, functional spaces tailored to each client’s needs.
340%
Increase in Lead Volume
October 2023 vs October 2024.
58.5%
Decrease in Lead Cost
October 2023 vs October 2024.
304%
Improvement in Lead Accuracy
March vs April 2024.
Results
Business Goals
Increase digital marketing performance and lead volume.
Accurately report and track lead cost and lead volume overtime.
Partner with an agency that proactively communicates and has diligent quality control measures.
Online Ads Transformation
In March 2024, Trends Wood Finishing approached us unhappy with their current agency and digital marketing performance. In December 2023, their agency was reporting 64 leads, however in reality only 4 were gained.
How we Addressed Their Goals
Google Ads
Overhauled Google Ads strategy to increase high-quality leads. Through refined targeting and budget optimization, we improved ad performance, generating more conversions at a lower cost, and supporting Trends Wood Finishing’s goal of sustained growth.
Web Design
Several landing pages were implemented for organic search and Google Ads which focused on particular search queries and locations.
SEO
Transformed the website by transitioning the outdated website to Elementor, building out new pages, and writing over 48,000 words.
Data Optimization
Significantly enhanced lead data accuracy by refining conversion triggers and passing leads to the client with clear labels indicating the lead source and the requested service.
Local SEO
After our SEO audit, we found that the previous agency was primarily driving U.S. traffic, missing local prospects.
To address this, we developed a local SEO strategy, which included building targeted landing pages for high-intent keywords to attract relevant, conversion-ready traffic in the client’s area.
REVIEWS
What Our Clients Say
Luis Lara
2024-11-04
Mango Digital came to me in a moment when I was in need of better marketing campaign performance. I met Thomas in my office and after an estimate he provided I decided to move forward with them, I noticed the improvements almost inmediately and after the first 3 months even better, very personalized customer service, I highly reccomend Mango digital as a marketing (SEO, google adwords, website) partner
Noah Rosen
2022-05-05
Mango Digital has gone above and beyond to learn our brand and develop a strategy that captures our voice and helps us reach new customers. Thomas and his whole team have a clear focus to go above and beyond to deliver great results and build a long term partnership.
Debra Jones
2021-09-21
Thomas has patience and diligence. My website transfers were handled competently and professionally.
Rafi Sagherian
2023-11-17
Great service and support! thank you.
nikitha mandala
2020-09-28
I contact Mango Digital for help with my client's website and their service was simply exceptional! They go above and beyond to help their clients with regular updates on everything. I will definitely come back to them again.
Rick B. Raymond
2023-11-24
Mango Digital and Mackenzie Klin are terrific. Extremely professional, responsive and customer focused. A pleasure to work with. And they know what they are doing. I unconditional recommend them.
Rahim Mitha
2024-12-06
Really happy with the results Thomas and the team were able to drive for our dental clinic. The communication and execution was always on time and professional, making it super easy for us to collaborate. Would definitely recommend giving them a shot for your business's marketing needs
