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Kristine Smith Designs

Case Study

Overview

Kristine Smith Designs is a full-service wedding planning company in San Diego that also offers partial wedding planning and wedding floral design services.

Industry: Wedding

Role: SEO, Web Design, Content Marketing, and Branding.

View our services.

52.6%

Revenue Increase

From 2022 to 2023.

254%

AOV Increase

From 2022 ($2,138.15 avg. booking) to 2023 ($5,438.25 avg. booking).

3177.5%

Page Views Increase

From 254 views in 2022 to 8,071 in 2023.

Results

Business Goals

  1. Standing out in the competitive wedding planning industry.

  2. Increase both brand visibility and the value of client bookings.

  3. Grow search rankings, website traffic, and lead generation organically.

SEO Triumph

  • Topped Google SEO in niche and achieved number one search position for sage green weddings for more than 3 months.

  • From our strategy, the client created sage green wedding content on Instagram, where it quickly went viral, garnering over 1.1 million views.

How we Addressed Their Goals

SEO

Completed market research and an extensive SEO plan that created an awesome expereince for users and inbound sales machine for the client.

Web Design

Continuously enhanced website design for seamless functionality across desktop, tablet, and mobile devices, prioritizing intuitive navigation.

Content Marketing

Crafted 22,500+ words of tailored copywriting aimed at captivating brides and grooms, enticing them to explore the website further and enage with the client.

Branding

Enhanced the branding by selecting brand fonts and colors packaged in a brand sheet, then seamlessly implemented across the website.

Accolades Galore

  • Selected as Top Three rated wedding planners in the clients market due to outreach from Mango Digital. 

  • Received three awards for client reviews based on supportive outreach from Mango Digital.

REVIEWS

What Our Clients Say

Noah Rosen

2022-05-05

Mango Digital has gone above and beyond to learn our brand and develop a strategy that captures our voice and helps us reach new customers. Thomas and his whole team have a clear focus to go above and beyond to deliver great results and build a long term partnership.

Suzie Valdez

2023-04-05

Had an amazing experience and time!

Emmanuella Dwumfour

2022-11-24

Very pleased with the communication and ease of working with the Mango team. Highly recommend.

Management VMA Psych

2023-11-22

Mango Digital is a pleasure to work with. Mackenzie is friendly, professional, & does great work. Our organic site traffic has doubled in the time we have been working together, & it is great to see our website get the facelift it deserves.

damdul bhutia

2024-05-23

My project was completed on time as promised. Thomas was very professional and customer focused all the way!!!

Rafi Sagherian

2023-11-17

Great service and support! thank you.

Roger Pierce

2025-07-22

I'm so glad to be a client of Mango Digital! As a small business owner, having a trusted team to handle my digital marketing and website needs is invaluable and Mango delivers on every front. From upgrading my website and optimizing SEO to setting up email marketing and keeping everything running smoothly, they handle it all with skill and care. Thomas and his team are responsive, professional, and incredibly patient — they even create helpful how-to videos so I can manage small updates myself, which I really appreciate. Their services are affordable, too. It feels like I have my own in-house tech support team. If you're looking for reliable, knowledgeable digital support to help your business grow, I highly recommend Mango Digital.

4.5/5

Rating

Based on

Google

4.5/5

based on

Rating

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